Roll Out the Red Carpet: the Impact of Customer Treatment on Judgment and Decision Making

Chen Wang, University of British Columbia, Canada
[ to cite ]:
Chen Wang (2012) ,"Roll Out the Red Carpet: the Impact of Customer Treatment on Judgment and Decision Making", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 209-212.