Online Social Networks: Why Do We Use Them and How Do They Affect Us?

Eva Buechel, University of Miami, USA
[ to cite ]:
Eva Buechel (2012) ,"Online Social Networks: Why Do We Use Them and How Do They Affect Us?", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 203-208.