Counterintuitive Effects of Mood, Environmental Cues, and Lay-Beliefs in Food Consumption Contexts

Rajagopal Raghunathan, University of Texas at Austin, USA
[ to cite ]:
Rajagopal Raghunathan (2012) ,"Counterintuitive Effects of Mood, Environmental Cues, and Lay-Beliefs in Food Consumption Contexts", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 198-202.