Accounting For the Role of Habit in Regular Saving

Caezilia Loibl, Ohio State University, USA
David Kraybill, Ohio State University, USA
Sara DeMay, Ohio State University, USA
What is the relationship between habit and saving? Using the self-report habit index (Verplanken and Orbell 2003) and applying it to saving, survey data were collected to (1) validate the role of habits in regular savings; (2) test whether participation in a savings program aids in the formation of savings habits; and (3) examine the role of habits in the perception of financial strain, to measure the effects of habit on a mental construct.
[ to cite ]:
Caezilia Loibl, David Kraybill, and Sara DeMay (2010) ,"Accounting For the Role of Habit in Regular Saving", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 486-486 .