Financial Incentives and Consumer Choice

Marco Bertini, London Business School, UK
[ to cite ]:
Marco Bertini (2012) ,"Financial Incentives and Consumer Choice", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 195-197.