Narrative Persuasion: Applications and Reflections From Three Disciplines

David Brinberg, Virginia Tech, USA
Anne Hamby, Virginia Tech, USA
[ to cite ]:
David Brinberg and Anne Hamby (2012) ,"Narrative Persuasion: Applications and Reflections From Three Disciplines", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 191-194.