Goal-Driven Financial Decisions: Understanding the Role of Consumer Goals in Financial Decision Making

Gergana Nenkov, Boston College, USA
[ to cite ]:
Gergana Nenkov (2012) ,"Goal-Driven Financial Decisions: Understanding the Role of Consumer Goals in Financial Decision Making", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 187-190.