Not What I Expected: Unanticipated Consequences of Product Exposure and Use

Adriana Samper, Arizona State University, USA
[ to cite ]:
Adriana Samper (2012) ,"Not What I Expected: Unanticipated Consequences of Product Exposure and Use", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 182-186.