What You Expect Is Not Always What You Get - the Effect of Consumer Bias on Food Intake

Darren Dahl, University of British Columbia, Canada
Nina Gros, Maastricht University, the Netherlands
[ to cite ]:
Darren Dahl and Nina Gros (2012) ,"What You Expect Is Not Always What You Get - the Effect of Consumer Bias on Food Intake", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 173-177.