Sooner Rather Than Later? the Implications of Delay on Enjoyment and Consumption

Min Zhao, University of Toronto, Canada
[ to cite ]:
Min Zhao (2012) ,"Sooner Rather Than Later? the Implications of Delay on Enjoyment and Consumption", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 168-172.