Of Carrots, Candy, & Self-Control: Decreasing and Increasing Food Consumption

Vladas Griskevicius, University of Minnesota, USA
[ to cite ]:
Vladas Griskevicius (2012) ,"Of Carrots, Candy, & Self-Control: Decreasing and Increasing Food Consumption", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 163-167.