Experiencing and Evaluating in the Brain: Fmri and Single-Neuron Studies

Moran Cerf, New York University, USA
[ to cite ]:
Moran Cerf (2012) ,"Experiencing and Evaluating in the Brain: Fmri and Single-Neuron Studies", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 158-162.