Beyond Individualism and Collectivism: Novel Cultural Factors and Their Influence on Consumer Behavior

Carlos Torelli, University of Minnesota, USA
[ to cite ]:
Carlos Torelli (2012) ,"Beyond Individualism and Collectivism: Novel Cultural Factors and Their Influence on Consumer Behavior", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 153-157.