Stereotypes, Memories, and Nostalgia: Contested States of Longing, Belonging, and Being Within Consumer Acculturation

Andrew Lindridge, IOpen University Business School, UK
[ to cite ]:
Andrew Lindridge (2012) ,"Stereotypes, Memories, and Nostalgia: Contested States of Longing, Belonging, and Being Within Consumer Acculturation ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 148-152.