At the Bottom of the Pyramid: How Consumers Cope With Low Status

Nailya Ordabayeva, Erasmus University Rotterdam, The Netherlands
[ to cite ]:
Nailya Ordabayeva (2012) ,"At the Bottom of the Pyramid: How Consumers Cope With Low Status", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 143-147.