Socio-Historical Change and Representations of Consumers in Ads

Melanie Wallendorf, University of Arizona, USA
[ to cite ]:
Melanie Wallendorf (2012) ,"Socio-Historical Change and Representations of Consumers in Ads", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 139-142.