Would Others Be Gaga For Lady Gaga? When Personal Experience and Perspective Lead to (Mis)Predictions of Others’ Preferences

Troy Campbell, Duke University, USA
[ to cite ]:
Troy Campbell (2012) ,"Would Others Be Gaga For Lady Gaga? When Personal Experience and Perspective Lead to (Mis)Predictions of Others’ Preferences", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 134-138.