Expanding the Theoretical Understandings of the Place of Consumption in Market Formation and Transformation

Güliz Ger, Bilkent University, Turkey
[ to cite ]:
Güliz Ger (2012) ,"Expanding the Theoretical Understandings of the Place of Consumption in Market Formation and Transformation", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 129-133.