Doing Well Vs. Doing Good: the Interplay of Morality and Performance in Consumer Judgments

Jonathan Berman, University of Pennsylvania, USA
[ to cite ]:
Jonathan Berman (2012) ,"Doing Well Vs. Doing Good: the Interplay of Morality and Performance in Consumer Judgments", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 125-128.