The Mere Idea of Money Alters Consumer Welfare, Preferences, and Morality

Avni Shah, Duke University, USA
Kathleen D. Vohs, University of Minnesota, USA
[ to cite ]:
Avni Shah and Kathleen D. Vohs (2012) ,"The Mere Idea of Money Alters Consumer Welfare, Preferences, and Morality", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 121-124.