Gender and Family Identity

Paul M. Connell, City University London, UK
Hope Jensen Schau, University of Arizona, USA
[ to cite ]:
Paul M. Connell and Hope Jensen Schau (2012) ,"Gender and Family Identity", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 117-120.