Inside the Turk: Methodological Concerns and Solutions in Mechanical Turk Experimentation

Gabriele Paolacci, Erasmus University Rotterdam, The Netherlands
[ to cite ]:
Gabriele Paolacci (2012) ,"Inside the Turk: Methodological Concerns and Solutions in Mechanical Turk Experimentation", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 112-116.