In Pursuit of Happiness: Towards Understanding the Complex Relationship Between Consumption and Happiness

Jingjing Ma, Northwestern University, USA
Haiyang Yang, INSEAD, Singapore
Neal Roese, Northwestern University, USA
[ to cite ]:
Jingjing Ma, Haiyang Yang, and Neal Roese (2012) ,"In Pursuit of Happiness: Towards Understanding the Complex Relationship Between Consumption and Happiness", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 106-111.