Countervailing the Effects of Poverty: Individual and Collective Strategies Among Impoverished Consumers For Sustainable Well-Being

Fredah Mwiti, Lancaster University, UK
Andres Barrios, Lancaster University, UK and Universidad de Los Andes, Colombia
[ to cite ]:
Fredah Mwiti and Andres Barrios (2012) ,"Countervailing the Effects of Poverty: Individual and Collective Strategies Among Impoverished Consumers For Sustainable Well-Being", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 101-105.