Brands As a Mean of Self-Expression: Threatened, Unexpressed, Omnivorous, and Flexible Self

Jingjing Ma, Northwestern University, USA
[ to cite ]:
Jingjing Ma (2012) ,"Brands As a Mean of Self-Expression: Threatened, Unexpressed, Omnivorous, and Flexible Self", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 95-100.