The Control Dilemma: Pros and Cons of Perceived Control on Self-Regulation

Jaideep Sengupta , Hong Kong University of Science and Technology, China
[ to cite ]:
Jaideep Sengupta (2012) ,"The Control Dilemma: Pros and Cons of Perceived Control on Self-Regulation", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 90-94.