Encouraging Healthier Food Consumption: the Role of Product Package Cues

Paul M. Connell, City University London, UK
Elizabeth G. Miller, University of Massachusetts, Amherst, USA
[ to cite ]:
Paul M. Connell and Elizabeth G. Miller (2012) ,"Encouraging Healthier Food Consumption: the Role of Product Package Cues", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 85-89.