Understanding Diversity in Consumer Influence and Contextually Embedded Influencers

Andrew Smith, York University, Canada
[ to cite ]:
Andrew Smith (2012) ,"Understanding Diversity in Consumer Influence and Contextually Embedded Influencers", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 81-84.