New Perspectives on Symbolic Brands and Reference Groups

Silvia Bellezza, Harvard University, USA
[ to cite ]:
Silvia Bellezza (2012) ,"New Perspectives on Symbolic Brands and Reference Groups", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 76-80.