Construal Levels: New Antecedents, Insights and Implications

Dengfeng Yan, University of Texas at San Antonio, USA
[ to cite ]:
Dengfeng Yan (2012) ,"Construal Levels: New Antecedents, Insights and Implications", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 66-69.