How Corporate Social Responsibility Influences Consumers

John Peloza, Florida State University, USA
[ to cite ]:
John Peloza (2012) ,"How Corporate Social Responsibility Influences Consumers", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 62-65.