The Best of Times, the Worst of Times: How Resource Abundance and Scarcity Shape Consumer Behavior

Eugene M. Caruso, University of Chicago, USA
Nicole Mead, Erasmus University, The Netherlands
[ to cite ]:
Eugene M. Caruso and Nicole Mead (2012) ,"The Best of Times, the Worst of Times: How Resource Abundance and Scarcity Shape Consumer Behavior", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 58-61.