The Costs and Benefits of Consumer Labor

Daniel Mochon, Tulane University, USA
[ to cite ]:
Daniel Mochon (2012) ,"The Costs and Benefits of Consumer Labor", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 53-57.