Signaling to the Self and Others: Selective Use of and Connection With Brands

Danielle J. Brick, Duke University, USA
Tarje Gaustad, BI Norwegian Business School, Norway
[ to cite ]:
Danielle J. Brick and Tarje Gaustad (2012) ,"Signaling to the Self and Others: Selective Use of and Connection With Brands", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 48-52.