The Effects of Temperature on Consumers Cognitive and Affective Decisions

Rhonda Hadi, Baruch College & The Graduate Center, CUNY
[ to cite ]:
Rhonda Hadi (2012) ,"The Effects of Temperature on Consumers Cognitive and Affective Decisions", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 42-47.