The Paradox of Memory

Kathryn LaTour, Cornell University, USA
[ to cite ]:
Kathryn LaTour (2012) ,"The Paradox of Memory", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 32-36.