An Integrative Perspective on Moral Judgments: Understanding the Emotional, Cognitive, Sensory, and Genetic Antecedents of Consumers’ Moral Judgments

Karen Winterich, Pennsylvania State University, USA
Gergana Y. Nenkov, Boston College, USA
[ to cite ]:
Karen Winterich and Gergana Y. Nenkov (2012) ,"An Integrative Perspective on Moral Judgments: Understanding the Emotional, Cognitive, Sensory, and Genetic Antecedents of Consumers’ Moral Judgments", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 22-27.