Virgins, Mommies, and Hags: Women Buying Into Change

Julie Ozanne, Virginia Tech, USA
Emily Moscato, Virginia Tech, USA
[ to cite ]:
Julie Ozanne and Emily Moscato (2012) ,"Virgins, Mommies, and Hags: Women Buying Into Change", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 18-21.