To Ask Or Not to Ask: When Charitable Appeals Are Most Effective

Emily Garbinsky, Stanford University, USA
[ to cite ]:
Emily Garbinsky (2012) ,"To Ask Or Not to Ask: When Charitable Appeals Are Most Effective", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 13-17.