Rituals Improve Emotions, Consumption, Interpersonal Relationships, and Even Luck

Kathleen Vohs, University of Minnesota, USA
[ to cite ]:
Kathleen Vohs (2012) ,"Rituals Improve Emotions, Consumption, Interpersonal Relationships, and Even Luck ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 5-8.