Helpful Hopefulness: the Positive Impact of Hope on Self-Control

Karen Winterich, Texas A&M University, USA
Kelly Haws, Texas A&M University, USA
Positive affect has been found to both help and hurt self-control. This research examines how the specific positive emotion of hope rather than positive affect in general impacts one’s self-control, as well as how hope contrasts with happiness. In doing so, we clarify mixed findings on the role of positive affect on self-control, providing empirical support for research suggesting the importance of studying specific positive emotions. Specifically, we demonstrate the self-control enhancing effect of hope across two different domains of behavior. Finally, we demonstrate that the more future-oriented temporal appraisals associated with hope help to explain the differential impact of positive emotions on self-control.
[ to cite ]:
Karen Winterich and Kelly Haws (2010) ,"Helpful Hopefulness: the Positive Impact of Hope on Self-Control", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 271-275 .