An Investigation Into Individual's Repeated Attempts At Behavior Change

Courtney Droms, Valdosta State University, USA
Recent research has shown that individuals make repeated attempts at behavior change prior to actually being successful. Many of the dark side of consumer behavior areas, such as smoking, drug use, shopping, and gambling, are behaviors that individuals try to change on a repeated basis. As consumer researchers, however, we do not have a clear understanding of how people interpret behavior change failures and persist in their efforts to change their behaviors after such failures. This research examines how individuals change their eating behaviors. A national panel of adults is surveyed at two points in time. The public policy and consumer behavior implications of the results are discussed.
[ to cite ]:
Courtney Droms (2010) ,"An Investigation Into Individual's Repeated Attempts At Behavior Change", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 694-695 .