Best Before/Consume More - a Consumer Cultural Exploration Into Freshness and Regulations of Contemporary Food Consumption

Carl Yngfalk, Stockholm University, Sweden
Freshness remains a largely unexamined product attribute within consumer research. “Best before dates” printed on products influences food acceptance and has an impact on consumption through subjects’ perceptions of freshness and disposal tendencies thereof. This research analyzes this issue by problematizing the relation between discourse constituting subjects’ perceptions of freshness in perishable products and subjects’ tendencies to dispose these objects. Further, this research should be of interest to both producers and retailers of the food industry as well as regulators.
[ to cite ]:
Carl Yngfalk (2010) ,"Best Before/Consume More - a Consumer Cultural Exploration Into Freshness and Regulations of Contemporary Food Consumption", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 937-938 .