How Does the Unconscious “Think”?

Nelson Amaral, University of Minnesota, USA
Recent research indicates that unconscious thought may circumvent many of the problems resulting from the limited processing capacity of conscious thought. Although some light has been shed on the limitations of these benefits, at present little empirical investigation offers insight into how the unconscious might improve certain tasks. This research investigates one possible source of the ability of the unconscious to consolidate information by replicating the results of a temporal construal experiment. The results provide evidence for the hypothesis that unconscious thought operates by processing information at an abstract level, which supports some recently proposed limitation of unconscious thought.
[ to cite ]:
Nelson Amaral (2010) ,"How Does the Unconscious “Think”?", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 746-747 .