On Being the Same and Different: the Dynamics of Interpretation and Comparison in Consumer Judgment

Femke van Horen, Tilburg University, the Netherlands
[ to cite ]:
Femke van Horen (2010) ,"On Being the Same and Different: the Dynamics of Interpretation and Comparison in Consumer Judgment", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 111-114 .