It’S a Two-Way Street: the Influence of Communicators and Recipients in Word-Of-Mouth Contexts

Andrew Kaikati, University of Minnesota, USA
[ to cite ]:
Andrew Kaikati (2010) ,"It’S a Two-Way Street: the Influence of Communicators and Recipients in Word-Of-Mouth Contexts", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 196-199 .