From Ear to Brain, From Heart to Pocket: Branding Challenges and Possibilities in the Music Industry

Chia-Jung Tsay, Harvard Business School, USA
[ to cite ]:
Chia-Jung Tsay (2010) ,"From Ear to Brain, From Heart to Pocket: Branding Challenges and Possibilities in the Music Industry", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 200-203 .