Underpinnings of Risky Behavior: Non-Health Motives For Health-Related Behaviors

Merrie Brucks, University of Arizona, USA
Paul M. Connell, Stony Brook University, USA
[ to cite ]:
Merrie Brucks and Paul M. Connell (2010) ,"Underpinnings of Risky Behavior: Non-Health Motives For Health-Related Behaviors", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 208-212 .