Beyond Functionality: Aesthetic Considerations in Consumer Behavior

Joann Peck, University of Wisconsin-Madison, USA
[ to cite ]:
Joann Peck (2010) ,"Beyond Functionality: Aesthetic Considerations in Consumer Behavior", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 172-176 .