Attitude Strength and Consistency Between Attitude and Behavior

Kalpesh Desai, State University of New York at Binghamton, USA
[ to cite ]:
Kalpesh Desai (2010) ,"Attitude Strength and Consistency Between Attitude and Behavior ", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 85-89 .